Your Story

Man in Field

As a dairy producer, you work hard every day to provide safe, wholesome and nutritious milk to the public. Your dedication makes you among the most credible spokespeople to tell dairy's animal care and environmental stewardship story to the public.

And, it’s a story that needs to be shared. Today, fewer and fewer Americans have a connection to food — and milk — production. With less than 2 percent of the population feeding the United States and millions throughout the world, telling your story can help your neighbors and community better understand the dairy industry and its important impact on America.

Research shows that communicating with the public about today’s modern dairy farms helps create a positive image of dairy producers and the dairy industry, which, in turn, helps protect demand for and sales of U.S.-produced dairy products and ingredients.

That’s why your dairy promotion investment helps fund dairy farmer image programs that offer dairy producers valuable communications tools that help tell the story of modern dairy farming. These tools include:

  • www.dairyfarmingtoday.org, a Web site designed to educate the public about how dairy producers care for their animals, land and water to produce safe, wholesome milk.
  • Materials for reaching out to the media including news releases, fact sheets, photos, infographics, recipes, and more.
  • Communication training that helps producers sharpen their skills when talking about their on-farm practices with neighbors and the media.
  • Consumer research that identifies what consumers think about the dairy industry, as well as what information is needed to maintain consumer confidence.
  • www.dairyresponse.com, a Web site to help dairy producers communicate with the public about animal health issues — especially in the event of a potential crisis — including communications tools and links to relevant information.

Whether you are speaking to a local civic group or public meeting, conducting a classroom farm tour, or talking to local media, please contact your local dairy promotion organization for materials and advice.