We Are Your Dairy Checkoff

The work you do matters. And your dairy checkoff is working to grow sales and build trust of U.S. dairy.

Learn More

The work you do matters. And your dairy checkoff is working to grow sales and build trust of U.S. dairy.

Learn More

96%

More than 96% of households purchased dairy.

A recent study showed that more than 96% of respondents bought real dairy products at the grocery store in the past year.

Source: Circana

Our comprehensive research and promotion strategy consists of the following program areas:

Catch up on the latest developments in our ongoing efforts on behalf of America's dairy farmers and importers.

Episode 42 - Winners Drink Milk: How Dairy Shines at the Indianapolis 500

DMI Leaders Discuss Checkoff Strategies and Dairy Industry Insights at World...

Checkoff Watch: Driving dairy innovation from the inside at Taco Bell

Dairy Checkoff Unveils ‘Smart Swaps’ Initiative for Schools