Checkoff News

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Does Checkoff Make a Difference? Impact Analysis Says Yes

Does the dairy checkoff really make a difference?It’s a question I commonly am asked when I talk with farmers. It’s a fair question, and one my...

DMI Chair

Marilyn Hershey

4 min read

12/16/2025

Growing Demand For Dairy | Watch

Connecting Brands to the Barn: A Colorado Dairy Experience

Leaders from Walmart, Amazon, Panera Bread, Chipotle and Darden Restaurants visited Long Meadow Dairy in Colorado to see firsthand how U.S. dairy...

1 min read

12/16/2025

Sustainability | Watch

Farmer Input Front and Center at Alliance Meeting

Farmers came to the 2025 Dairy Sustainability Alliance® Fall Meeting looking for practical, ROI-focused solutions and found an industry aligning...

1 min read

12/9/2025

Sustainability | Read

Dairy Leaders Share Progress, Priorities at Fall Alliance Meeting

ANAHEIM, Calif. – More than 270 leaders from across the dairy value chain gathered Nov. 18 for the 2025 Dairy Sustainability Alliance®...

6 min read

11/24/2025

Sustainability | Read

Checkoff Watch: Food industry sustainability leaders experience dairy in action

Walmart, Amazon, Panera Bread, Chipotle and Darden Restaurants were among those who recently arrived in Greeley, Colorado, not to convene for a...

1 min read

11/21/2025

Growing Demand For Dairy | Read

Dairy Checkoff Leaders Share Results, Momentum at 2025 Joint Annual Meeting

ARLINGTON, Texas – Dairy is winning with consumers and the national checkoff is helping lead the charge, thanks to investments in research,...

6 min read

11/13/2025

Farmer Image | Read

Dairy Checkoff Leader Rovey Honored With Lyng Award

ARLINGTON, Texas – The National Dairy Promotion and Research Board (NDB) honored Arizona dairy farmer Paul Rovey as the 2025 recipient of...

2 min read

11/13/2025

Farmer Image | Read

Finding Us Faithful in Service to Dairy

When I’m milking, I like to listen to something to keep my mind engaged, usually an audiobook or podcast and, rarely, music.But there are moments...

National Dairy Board Chair

Joanna Shipp

3 min read

11/13/2025

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GENYOUth Forming Alliance With Action for Healthy Kids

ROSEMONT, Ill. – As part of the dairy checkoff’s evolving youth strategy, GENYOUth announced that it is forming a strategic...

3 min read

10/22/2025

Research Innovation | Read

Checkoff Watch: Checkoff continues whole-milk research focus – and it’s paying off

For decades, dairy farmers have believed in the value of whole milk, and thanks to your checkoff investment, National Dairy Council (NDC) is...

1 min read

10/15/2025