Dairy Highlighted At New York and South Beach Culinary Events

The Dairy Checkoff recently promoted dairy as a central ingredient in modern culinary culture through events like the New York City and South Beach Wine and Food Festivals. They have created the Moonlight Diner, an immersive experience that combines nostalgia with trendy dishes to appeal to various age groups. 

The strategy includes leveraging social media influencers from the Dairy Dream Team to reach a broader audience. The initiative has received positive feedback, with consumers lining up for dairy-infused recipes and expressing nostalgia. The collaboration between national and local teams aims to drive sales and build trust in dairy products.